There are moments in business that remind you why you started in the first place and this was one of them.

This year, The Agency East was named “Agency of the Year” at the 2025 PR Wizard Awards hosted by the Public Relations Society of America (PRSA) Greater Fort Lauderdale Chapter. Winning this award is more than a line on a résumé; it's a milestone, a moment of recognition, and a reflection of everything we believe in at our agency: strategy, storytelling, and soul.

As a woman-led public relations agency, we’re proud to stand at the intersection of business, visibility, and unapologetic authenticity. And more importantly, we’re proud to help other women rise, too.

In This Indusrty, Winning Matters

Being awarded “Agency of the Year” by PRSA is a celebration of excellence in our field but it’s also a nod to how PR is evolving. We’re no longer living in a media landscape where shouting the loudest wins the day. Today’s visibility game is about resonance, relevance, and relationships.

And that’s where we shine.

Over the past year, The Agency East has helped dozens of women entrepreneurs land major media coverage, secure speaking engagements, and build brand ecosystems that don’t sell but lead. From podcast placements and live event activations to national press coverage and thoughtful influencer partnerships, we’ve worked hard to make sure our clients don’t just appear but are represented by an agency that “Get’s them”.

As our founder Candice D’Angelo says:

“We don’t just pitch our clients, we position them. Our goal is to turn female entrepreneurs into the icons of their industries, with the confidence, credibility, and representation to match.”

Our Unique Approach to Public Relations

So, what sets us apart?

At The Agency East, we believe PR should be powerful, personal, and profitable. Our approach combines traditional media strategies with a disruptive approach to create a truly comprehensive visibility engine.

Here’s how:

1. We Lead with Identity, Not Just Industry

While many agencies focus solely on your niche or your market, we begin with you. We take the time to understand your story, your values, and discover what the real story is. Because in today’s marketplace, people don’t buy from people anymore they buy an identity.

Our PR strategies don’t just say what you do. They show who your audience wants to be.

2. We Prioritize Brand Readiness

Before we send a single pitch, we make sure our clients have the digital foundation to match the media spotlight. That includes tightening up your brand, creating story lines that you didn’t think was worth it, optimizing your bio, and making sure you’re in front of the right people at the right time. PR doesn’t live in a vacuum, it should elevate your entire brand ecosystem.

3. We Build Long-Term Momentum

Getting featured in a magazine is great. But what happens after? That’s where most PR firms stop but it’s where we start scaling. We help our clients leverage coverage into partnerships, digital products, and new revenue streams that keep paying off long after the ink dries.

4. We Are Strategic Matchmakers

We don’t blast the same pitch to a hundred outlets. We carefully pair our clients with the journalists, podcasts, influencers, and partners that actually make sense for their mission. Our connections are curated and so are our results.

Women Supporting Women

At the heart of this award is our core mission: to elevate women in business.

We work with powerhouse women from attorneys and financial advisors to e-commerce founders and nonprofit leaders who are ready to get known for what they do best. They’re not chasing fame they’re building a legacy. And they deserve a team that treats their story with care, precision, and pride.

Too often, women are told to “stay humble” or “wait their turn.” At The Agency East, we flip the script.

We believe being visible is not vanity it’s vital.

Visibility brings opportunity. It opens doors. It inspires others. And most of all, it reminds women entrepreneurs that they are allowed to take up space.

A Look Ahead

Winning this award is just the beginning. In 2025, we’re doubling down on our mission by launching:

A “Meet the Media” Speaker Series to help women practice their pitch and network with real journalists.
A new Brand Visibility Lab, an intensive for female founders to develop media-ready messaging in 30 days.
Strategic partnerships with complementary brands to increase exposure and revenue for our clients.

Final Thoughts

This win is for every woman who has ever played small because the spotlight felt too far out of reach. It’s for every founder building something big with limited resources. It’s for every woman who is tired of being “behind the scenes” and is finally ready to step forward.

We see you and we’re here to help you be seen.

Want to become the icon your industry needs?
Let’s get to work.
Contact The Agency East and let’s build your spotlight together.

From Passion to PR Powerhouse: How We Turn Women Entrepreneurs into Icons