CASE STUDIES
Lauren Klein, Esq., LL.M
LAW STUDENT EVENT
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OVERVIEW
Lauren Klein, Esq., LL.M. is an estate planning and tax attorney, mindset coach, and founder of Flourish Law Group — a boutique law firm serving clients across Florida.
A passionate advocate for wellness within the legal profession, Lauren has hosted multiple retreats focused on mental health and holistic wellbeing for women in law. Her work earned her the 2024 Women, Influence & Power in Law (WIPL) Award for Mental Health + Wellness and national recognition including a feature in Yahoo! Finance. She is also the creator and host of The Legal + Wealthy Podcast.
Our agency was engaged to help Lauren bring her vision to life through a collaborative partnership with the FSU Women’s Law Symposium — coordinating a university retreat, lunch and learn, and wellness experience for law students in Tallahassee.
THE CHALLENGE
Following a campus tragedy at Florida State University, law students returned to campus carrying the weight of collective grief on top of the already demanding pressures of legal education. There was a clear and urgent need for a dedicated space — one that prioritized mental wellness, emotional resilience, and community. Building it required the right university partnership, sponsorships, venue, catering, and programming to deliver a meaningful experience at no cost to students.
OUR APPROACH
We reached out to the FSU Women’s Law Symposium to establish a collaborative partnership and co-host the retreat on campus. From there, we managed every element of the event end-to-end:
Sponsor Outreach & Activation — Secured two brand sponsors, Weylyn Apparel & Henny Swimwear and HydroMATE, to provide product support and elevate the attendee experience.
Venue Coordination — Secured an on-campus venue at Florida State University suitable for both the outdoor yoga session and the indoor lunch and learn.
Instructor Booking — Partnered with Rising Om Yoga to provide a certified instructor who led the guided movement and mindfulness sessions.
Catering Partnership — Coordinated with the FSU Women’s Law Symposium to arrange a catered lunch for all attendees.
Pre-Event PR — Drafted and distributed a press release to generate awareness and drive student attendance ahead of the retreat.
Post-Event PR — Issued a follow-up press release capturing the event’s outcomes and Lauren’s reflections to extend the story and amplify her platform.
OUTCOMES & KEY RESULTS
30 Attendees — The retreat welcomed 30 FSU law students, creating an intimate and meaningful community experience.
2 Brand Sponsors Secured — Successfully activated partnerships with Weylyn Apparel & Henny Swimwear and HydroMATE.
Full-Day Programming Delivered — Guided yoga, mindfulness sessions, keynote reflections, and a catered lunch — all at no cost to students.
University Partnership Established — Collaborated with the FSU Women’s Law Symposium to co-host and co-resource the event on campus.
Pre & Post Press Coverage — Issued two press releases that extended the reach of the event and amplified Lauren’s platform.
Elevated Brand Positioning — Reinforced Lauren’s standing as a leading voice for mental wellness and resilience in legal education.
CLIENT REFLECTION:
“It was honestly one of the most meaningful experiences of my career. Seeing students slow down, connect with each other, and leave feeling lighter and more grounded was incredibly powerful. The response was overwhelmingly positive, and it reaffirmed how much these kinds of spaces are needed in legal education.”
— Lauren Klein, Esq., LL.M.
ABOUT LAUREN KLIEN
Lauren Klein, Esq., LL.M. is the founder of Flourish Law Group and creator of The Legal + Wealthy Podcast. A 2024 WIPL Award honoree for Mental Health + Wellness, Lauren has hosted multiple retreats advancing holistic wellness for women in law — from students to seasoned practitioners.
Miriam Airington-Fisher, Esq.
BOOK LAUNCH
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Celebrating Success as an Author and Legal Professional
OVERVIEW
Miriam Airington Fisher is an accomplished attorney, author, and advocate for working mothers navigating demanding professional careers.
In early 2023, she launched her book, Mom’s A Lawyer, a powerful and relatable resource highlighting the realities, challenges, and triumphs of balancing motherhood with a career in law. Through her work, Miriam has positioned herself as a trusted voice for ambitious women seeking fulfillment both personally and professionally.
THE OPPORTUNITY
Following the release of Mom’s A Lawyer, Miriam sought to elevate her visibility, expand her audience, and establish the book as an impactful resource within the legal and professional communities. With growing momentum and positive reception from readers, the focus became creating meaningful opportunities to strengthen her personal brand and deepen engagement with her audience.
OUR INVOLVEMENT
Strategic Event Planning
Our team partnered closely with Miriam to coordinate and execute her inaugural book signing event at Barnes & Noble. From venue coordination and logistics to event flow and attendee experience, every detail was thoughtfully managed to ensure a polished and professional event reflective of Miriam’s growing platform and accomplishments.Integrated Promotional Strategy
Working alongside Miriam’s social media team, we supported the development of a strategic promotional campaign designed to generate awareness and excitement leading up to the event. This included branded social media content, event promotion, audience engagement initiatives, and coordinated messaging that highlighted Miriam’s expertise and the impact of her work.Professional Event Execution
On the day of the event, our team oversaw all operational elements, including setup, guest coordination, registration, and overall event management. The event created an inviting and engaging atmosphere that allowed attendees to connect directly with Miriam and celebrate her achievement as a published author.Audience & Community Engagement
The event fostered meaningful interaction between Miriam and her audience, including fellow attorneys, working mothers, entrepreneurs, and readers inspired by her story. These authentic connections helped strengthen her growing community and further establish her credibility as both an author and professional thought leader.Results
Miriam Airington Fisher’s first Barnes & Noble book signing was a tremendous success and marked a significant milestone in her professional journey. Key outcomes included:Increased book sales and signed copy distribution
Strong attendance from professionals, legal peers, working mothers, and community supporters
Positive audience feedback praising Miriam’s authenticity, insight, and relatable storytelling
Expanded visibility within the legal, literary, and professional communities
Strengthened personal brand positioning as an accomplished attorney, author, and advocate for working women
LOOKING AHEAD
Building on the momentum of this successful launch, the next phase of Miriam’s brand growth includes:
Continuing to expand her digital presence through strategic social media and thought leadership content
Pursuing speaking engagements, panel opportunities, and collaborative partnerships
Exploring additional book signing events and community activations in new markets
Further positioning Miriam as a leading voice at the intersection of law, leadership, and motherhood
CONCLUSION
Miriam Airington Fisher’s evolution from respected legal professional to published author represents an inspiring example of purpose-driven leadership and professional accomplishment. Through strategic planning, thoughtful promotion, and seamless event execution, her book launch and signing event successfully elevated both her platform and message. As Miriam continues to inspire women balancing ambitious careers with motherhood, her influence and impact are poised to grow even further.
Jo Stephens x Lawyer Stories
PARTNERSHIP CASE STUDY
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OVERVIEW
At The Agency East PR, we focus on more than just media exposure, we build relationships that convert. One standout example is our work with Jo Stephens, owner of Law Firm Sites, who didn’t just land a podcast appearance she unlocked a high-visibility partnership with a powerhouse in the legal space.
THE CHALLENGE
Jo wanted to expand her reach within the legal industry, specifically to solo attorneys and small firm owners looking to upgrade their web presence. While her portfolio and reputation were strong, she needed more visibility in the spaces where lawyers already gather and trust the voices.
OUR APPROACH
We identified Lawyer Stories, a highly engaged media brand and podcast, as a strategic fit with:
58K Instagram followers
7K LinkedIn followers
9.2K Facebook followers
6.4K YouTube subscribers
Lawyer Stories offers access to a hyper-targeted legal audience with real influence.
We pitched Jo as a guest expert for their podcast and positioned her as a value-driven contributor who understands what law firms need to thrive online.
THE OUTCOME
Featured Podcast Guest Jo appeared on the Lawyer Stories podcast, where she shared expert insights on law firm website design and digital strategy. Her episode resonated strongly with the audience, showcasing her deep knowledge and relatability.
Preferred Website Partner The collaboration didn’t end at the interview. Jo has since become the preferred website design partner for Lawyer Stories, receiving consistent referrals and long-term visibility through the brand’s trusted platforms.
Continued Social Momentum Jo has organically amplified the partnership by tagging and mentioning Lawyer Stories across her own social media. This mutual engagement keeps her brand in front of their audience consistently, well beyond the initial feature.
KEY RESULTS
Strategic Partnership Secured: Jo now holds preferred vendor status within a thriving legal media ecosystem.
Expanded Visibility: Access to an audience of 80K+ legal professionals across key platforms.
Client Conversions: Increased inbound inquiries from law firms who heard her on the podcast or saw her through Lawyer Stories’ social media.
WHY IT WORKED
Audience-aligned placement
Relationship-driven pitching
Media turned into momentum
Kelly Tolliday
MEDIA RELATIONS
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OVERVIEW
Features in Travel + Leisure and Forbes
As the founder of RNR and a trusted travel advisor, Kelly Tolliday brings a signature blend of sophistication, practicality, and calm to every journey she curates.
When Kelly joined The Agency East Membership, our strategy focused on positioning her as an expert in travel etiquette and efficiency, elevating the small details that make a luxury experience feel effortless.
Through intentional media outreach and story-driven pitching, we secured Kelly a standout placement in Travel + Leisure, where she shared why you should never place your bag on the floor, a tip that speaks to both elegance and expertise. Soon after, Forbes featured Kelly’s carry-on packing strategies, tapping into her mastery of traveling light without sacrificing style. These pieces showcased her as a go-to source for travelers who value both form and function.
THE RESULTS
Strategic positioning as a modern luxury travel advisor Features in Travel + Leisure and Forbes Elevated visibility with high-net-worth and wellness travelers A media presence that reflects the refined intelligence of her brand
By translating Kelly’s attention to detail into national media coverage, we helped elevate RNR’s brand story cementing Kelly as a trusted voice in intentional, elegant travel.
MEDIA RELATIONS
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OVERVIEW
Feature in Self
Star Rose Bond is a Licensed Clinical Social Worker (LCSW) and therapist based in Asheville, North Carolina.
Rooted in non-traditional, results-driven therapeutic practice, Star Rose brings a refreshingly honest and grounded perspective to the mental health space. She came to us with a clear goal: to expand her voice and reach audiences she couldn’t access on her own particularly through national media outlets that speak directly to the people she most wants to serve.
THE CHALLENGE
Star Rose is exceptionally skilled at what she does, but like many independent practitioners, her reach was limited to her existing network and local community. Breaking into national media, especially publications with the scale and credibility of Self Magazine requires relationships, a compelling pitch, and positioning that most therapists in private practice simply don’t have access to on their own. She needed a partner who could open that door
OUR APPROACH
We identified Self Magazine as an ideal platform a nationally recognized publication whose readership aligns directly with the topics Star Rose speaks to most powerfully: family dynamics, emotional projection, and the psychological impact of overbearing parenting.
Our approach was targeted and direct:
Expert Positioning — We framed Star Rose as a credible, candid expert with a distinct voice — one unafraid to challenge conventional narratives around parenting and offer the kind of honest, no-nonsense insight that resonates with modern readers.
Targeted Media Pitch — We pitched Star Rose directly to a writer at Self Magazine whose editorial focus aligned with her areas of expertise. The writer responded immediately and with enthusiasm, moving the placement forward without hesitation.
Quote & Content Coordination — We supported the interview process, ensuring Star Rose’s insights were clearly communicated and that her perspective anchored the article’s core argument.
OUTCOMES & KEY RESULTS
National Media Placement — Star Rose was featured as a named expert source in Self Magazine, one of the most widely read wellness and lifestyle publications in the country.
Immediate Editorial Buy-In — The Self Magazine writer said yes immediately upon receiving our pitch, a testament to the strength of Star Rose’s positioning and the relevance of her perspective.
Expanded Reach & Visibility — Star Rose’s voice reached a national audience she previously had no pathway to access, introducing her expertise to readers across the country.
Credibility & Authority Building — A Self Magazine byline adds significant weight to Star Rose’s professional profile, strengthening her positioning for future media opportunities, speaking engagements, and client growth.
Distinct Expert Voice Established — Star Rose’s candid, direct perspective, including her quoted insight that overbearing parenting is often about a parent’s own anxieties rather than their child’s wellbeing, resonated strongly within the piece and set her apart from conventional therapeutic voices.
ABOUT STAR ROSE BOND
Star Rose Bond, LCSW is a licensed therapist based in Asheville, North Carolina. Known for her honest, grounded approach to therapy, Star Rose specializes in family dynamics, emotional wellness, and helping clients untangle the lasting effects of their upbringing. Learn more at starrosebond.com.
Lisa Rigoli, MBA, PCC
MEDIA RELATIONS
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OVERVIEW
Features in Fast Company, Business Insider, and Forbes
Since joining The Agency East Membership, Lisa Rigoli set out to become a leading voice at the intersection of workplace dynamics, authenticity, and cultural change.
Our strategy focused on positioning her as a timely expert on organizational leadership, post-layoff identity shifts, and how women of color can build personal brands rooted in impact.
With a consistent pitching cadence and a tightly honed media narrative, we built Lisa’s credibility across outlets covering workplace trends, leadership culture, and identity at work. Then, timing aligned with opportunity: Elon Musk’s viral “what did you do this week” comment sparked a cultural conversation about productivity and purpose. We seized the moment landing Lisa in Fast Company and Business Insider as a thoughtful voice in the swirl of commentary.
The traction was immediate. Lisa’s expertise and clarity resonated with reporters and her next feature came by way of a Forbes journalist, who cited Lisa in a powerful piece on how women of color are redefining wealth and leadership visibility.
THE RESULTS:
Strategic positioning around timely workplace trends
3 top-tier media hits in less than 60 days
Features in Fast Company, Business Insider, and Forbes
Increased credibility and momentum for Lisa’s leadership platform and coaching practice
By connecting Lisa’s message to the cultural zeitgeist and media’s evolving interest in inclusive leadership, we sparked more than just a visibility moment—we helped her step into the spotlight as a voice redefining the future of work.
TELEVISION MEDIA
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OVERVIEW
Melissa Bailey is a real estate agent serving the Arizona market, specializing in residential listings across Maricopa County including Gilbert and the surrounding communities.
A sharp, candid voice in a complex and shifting housing market, Melissa came to us after discovering our work through a TikTok podcast interview on The Daily Drip. She had a clear goal: expand her name and establish herself as a go-to expert voice in Arizona real estate — beyond her existing client base and network.
THE CHALLENGE
Real estate is a crowded space. There are thousands of agents in the Arizona market, and standing out requires more than a strong track record — it requires visibility. Melissa had the expertise, the market knowledge, and the ability to communicate clearly and confidently, but she needed a platform and the right media relationships to get her in front of a broader audience. Local news placements, in particular, carry significant credibility and reach for real estate professionals, but they require access and positioning that most agents simply don’t have on their own.
OUR APPROACH
We positioned Melissa as an informed, trustworthy real estate expert with on-the-ground insight into Arizona’s evolving housing market — someone who could speak plainly and credibly about what buyers and sellers are actually experiencing. As the Arizona housing market began showing significant shifts, including a surge in price reductions well above the national average, we identified the story as a timely opportunity to place Melissa front and center.
OUR APPROACH INCLUDED
Expert Positioning — We framed Melissa as a credible market voice with direct, current listing experience — not just broad market commentary, but real examples from active listings, including a four-bedroom home in Gilbert that had been reduced by $70,000.
Targeted Media Outreach — We connected Melissa with Susan Campbell, a reporter at AZFamily (KTVK/KPHO) covering the On Your Side consumer segment, whose beat aligned directly with the Arizona housing market story we were pitching.
Timely Story Development — We tied Melissa’s insights to a breaking national data point — Realtor.com data showing Arizona leading the country with 28% of listings seeing price reductions in April, nearly double the national average of 18% — making her commentary both newsworthy and authoritative.
OUTCOMES & KEY RESULTS
Local TV News Placement Secured — Melissa was featured as a named expert source in an AZFamily news segment, one of Arizona’s most-watched local news stations, reaching a broad statewide audience of homebuyers, sellers, and real estate professionals.
Multiple Quotes Published — Melissa was quoted three times throughout the piece — speaking to pricing strategy, buyer behavior, and the value of trusting your agent — positioning her as one of the primary expert voices in the story alongside the President of the Arizona Association of Realtors.
Expanded Name Recognition — Melissa’s name and expertise were introduced to a significantly broader audience than her existing network — including prospective sellers and buyers across Maricopa County actively searching for real estate guidance.
Credibility & Authority Building — A local TV news placement gives Melissa a media credential that strengthens her positioning with future clients, reinforces her expertise, and creates a reusable asset for her marketing and social media.
Inbound Client Discovery — Melissa originally found us through a TikTok podcast interview on The Daily Drip — a reminder that great content attracts the right clients. The same visibility we created for her is exactly what brought her to us.
FROM THE FEATURE:
“It doesn’t matter whether it’s a $300,000 house in Maricopa or a $2 million house in Gilbert, we’re seeing price reductions across the board because buyers just don’t see the value in homes right now.”
— Melissa Bailey, as quoted in AZFamily, May 30, 2025
ABOUT MELISSA BAILEY
Melissa Bailey is a real estate agent serving buyers and sellers across Arizona’s Maricopa County, with expertise in residential listings throughout Gilbert and the greater Phoenix area.
TELEVISION MEDIA
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Advanced practice registered nurse
OVERVIEW
With deep clinical knowledge and a passion for helping women understand and navigate the often-overlooked changes happening in their bodies, Kelley is uniquely positioned at the intersection of medical authority and patient advocacy. She came to us wanting to expand her name and reach a wider audience — particularly the millions of women experiencing perimenopause without even knowing it.
THE CHALLENGE
Perimenopause is one of the most underdiagnosed and misunderstood phases of a woman’s life. Many women experience symptoms for years without connecting them to hormonal changes — and many healthcare providers miss it entirely. Kelley had the clinical expertise to address this gap and a compelling message that deserved a major platform. The challenge was breaking through into mainstream media, where health content is competitive and requires both strong credentials and a clear, accessible angle that resonates with a broad audience.
OUR APPROACH
We identified NBC 6 South Florida’s South Florida Live as the ideal platform — a live daytime lifestyle and entertainment show with a predominantly female viewership that maps directly to the audience Kelley most wants to reach. We built a pitch around a timely and relatable hook: the signs women are missing that indicate they’re already in perimenopause.
OUR APPROACH INCLUDED
Expert Positioning — We positioned Kelley as a credentialed APRN with specialized clinical focus on menopause and anti-aging — an authoritative and approachable voice who could translate complex hormonal science into clear, actionable information for everyday women.
Compelling Segment Pitch — We framed the pitch around a high-impact angle: the signs most women are missing that signal they’re already in perimenopause. This approach led with urgency and relatability, making it immediately compelling for a live daytime audience.
Targeted Outreach to NBC 6 — We connected Kelley with the South Florida Live production team at NBC 6 South Florida (WTVJ), one of the most-watched local news and lifestyle stations in the South Florida market.
Segment Preparation & Coordination — We supported Kelley through the full booking process, ensuring her talking points were sharp, her on-air presence was confident, and the segment delivered maximum value for both the audience and her personal brand.
OUTCOMES & KEY RESULTS
Live TV Placement on NBC 6 South Florida — Kelley appeared as a featured expert guest on South Florida Live, NBC 6’s daytime lifestyle show, reaching a large and highly engaged South Florida audience of women actively seeking health and wellness guidance.
High-Value Audience Alignment — The South Florida Live audience skews female and health-conscious — a direct match for women in their 30s, 40s, and 50s who are in or approaching perimenopause and actively looking for answers.
Critical Health Message Amplified — Kelley used the platform to educate women on the signs they’re missing that indicate they may already be in perimenopause — a message with the potential to meaningfully change how women understand and advocate for their own health.
Expanded Name Recognition & Credibility — A live NBC network affiliate appearance significantly elevated Kelley’s profile, establishing her as a go-to expert in the South Florida market and beyond for menopause and anti-aging medicine.
Reusable Media Asset — The segment is a powerful credential Kelley can leverage across her website, social media, and marketing materials — continuing to build trust and attract new patients long after the air date.
ABOUT KELLEY MAPLE
Kelley Maple, APRN is an Advanced Practice Registered Nurse specializing in menopause and anti-aging medicine. With a clinical focus on helping women identify and navigate hormonal changes at every stage of life, Kelley combines medical expertise with a patient-first approach to care.
TELEVISION MEDIA
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founder of Busy Living Sober and a vibrant voice in the recovery space
OVERVIEW
Elizabeth Chance came to The Agency East seeking greater visibility for her work and her message after 18 years of sober living.
Elizabeth Chance, founder of Busy Living Sober and a vibrant voice in the recovery space, came to The Agency East seeking greater visibility for her work and her message after 18 years of sober living. Her mission? To help others embrace sobriety as a fulfilling lifestyle not a limitation. We set out to position Elizabeth as a leading presence in the sober-curious movement, showcasing how alcohol-free living can be fun, flavorful, and full of life.
We crafted a strategy around seasonality, lifestyle content, and the growing demand for alcohol-free alternatives. Our holiday-timed pitch landed Elizabeth a segment on Inside South Florida, where she demonstrated her favorite festive mocktail recipes while sharing her personal story and passion for supporting others on their journey. The segment brought her warmth and authenticity to new audiences, while aligning perfectly with the media’s appetite for fresh, celebratory content.
In tandem with media outreach, our goal was to continue in the theme of elevation for the Busy Living Sober podcast by booking high-profile, mission-aligned guests most notably MJ Gottlieb, founder and author behind the Loosid app with 31k followers.. His appearance helped expand Elizabeth’s platform into the tech and wellness recovery space, while reinforcing her as a well-connected and respected voice in the sobriety community.
THE RESULTS
Broadcast segment secured on Inside South Florida featuring mocktail recipes
High-profile podcast guest booking: MJ Gottlieb of Loosid
Boosted credibility for the Busy Living Sober brand
By blending timely media moments with strategic podcast visibility, we helped Elizabeth pour her message into the mainstream glass raised, alcohol optional.
TELEVISION MEDIA
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Educational learning specialist
OVERVIEW
Alyson Young is the owner and founder of The Learning Lab, a dyslexia and learning differences tutoring center dedicated to helping children with ADHD, dyslexia, and other neurodivergent learning profiles succeed academically and personally.
Aly began her career as a teacher and reading specialist for Broward County Public Schools, where she spent a decade witnessing firsthand how traditional educational approaches consistently failed students with learning differences.
Drawing on her background in psychology and sociology, Aly founded The Learning Lab to fill that gap — providing individualized, whole-child learning environments where kids with dyslexia and ADHD are not just accommodated, but truly set up to thrive. She came to us wanting to expand her reach and establish The Learning Lab as a trusted, expert voice in the neurodivergent education space.
THE CHALLENGE
The conversation around dyslexia and neurodivergent learning has grown significantly in recent years, but the space is still dominated by academic institutions and large national organizations. For an independent tutoring center owner, even one with Aly’s depth of experience and genuine results breaking through to a mainstream media audience requires a compelling hook, the right platform, and expert positioning that elevates her voice above the noise. Aly needed a placement that would lend her the credibility and visibility to grow her reach, attract new families, and pursue the partnerships that would allow The Learning Lab to expand its impact.
OUR APPROACH
We identified PBS, specifically WUCF’s A World of Difference, as the ideal platform for Aly. The show is specifically dedicated to covering neurodiversity, learning differences, and educational innovation, making it a perfect alignment with both her expertise and her mission. The Ask the Experts panel format gave Aly the opportunity to speak directly to the science and practice of supporting neurodivergent readers exactly the conversation she has been having with families and educators for over a decade.
OUR APPROACH INCLUDED
Expert Positioning — We positioned Aly as a practitioner with rare dual credibility: a former public school reading specialist with 10 years in Broward County schools and a hands-on founder actively working with dyslexic and ADHD children every day. This combination of classroom experience and entrepreneurial impact made her a compelling and authentic voice for the panel.
Mission-Aligned Pitch — We built the pitch around the core message Aly lives every day: that traditional education falls short for neurodivergent learners, and that individualized, science-backed approaches can transform outcomes for children with dyslexia and ADHD. This aligned directly with the episode’s focus on the science of reading and its implications for neurodivergent students.
PBS / WUCF Placement — We secured Aly’s placement on the Ask the Experts panel of A World of Difference, a WUCF PBS original series. The episode, “The Science of Reading,” also featured Shefa School and neurodiversity advocate Alix Generous, placing Aly alongside credible, mission-driven voices in the space.
Segment Coordination — We supported Aly through the full booking and preparation process, ensuring her insights were clearly framed, her story was compelling on camera, and her participation reflected the depth and passion she brings to her work with children every day.
OUTCOMES & KEY RESULTS
PBS Television Placement Secured — Aly appeared as an expert panelist on PBS one of the most trusted and widely respected media brands in the country giving The Learning Lab a level of credibility that few independent tutoring centers can claim.
Ask the Experts Panel Feature — Aly was included in the dedicated Ask the Experts segment of a 26-minute episode alongside other recognized voices in neurodiversity and education, elevating her standing as a go-to authority in the field.
National & Local Audience Reach — The episode streams on PBS.org, the free PBS App, and across major platforms including Apple TV, Roku, Amazon Fire TV, and Samsung Smart TV giving Aly’s message an ongoing, nationally accessible platform beyond the original air date.
Expanded Name Recognition — The PBS placement introduced Aly and The Learning Lab to parents, educators, and advocates across the country who are actively searching for answers on dyslexia, ADHD, and neurodivergent learning exactly the audience she most wants to reach.
Lasting Media Credential — A PBS appearance is a permanent, high-trust asset that Aly can leverage across The Learning Lab’s website, social channels, and partnership outreach strengthening every future conversation with families, schools, and potential collaborators.
Positioned for Partnership Growth — The visibility and credibility gained through this placement directly supports Aly’s mission to pursue partnerships that expand The Learning Lab’s reach and create lasting change for children with learning differences.
ABOUT ALYSON YOUNG & THE LEARNING LAB
Alyson Young is the founder of The Learning Lab, a tutoring center specializing in individualized academic support for children with dyslexia, ADHD, and other learning differences. A former Broward County reading specialist with a background in psychology and sociology, Aly built The Learning Lab on the belief that learning is a whole-child experience — one that involves the heart, body, and mind. Programs are offered one-on-one or in small group settings, tailored to each child’s unique needs, and designed to give kids the tools to take charge of their own learning.
Lauren Klein, Esq., LL.M.
PODCAST & SPEAKING ENGAGEMENT
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Lauren Klein, Esq., LL.M. is an estate planning and tax attorney, mindset coach, and founder of Flourish Law Group.
OVERVIEW
Alyson Young is the owner and founder of The Learning Lab, a dyslexia and learning differences tutoring center dedicated to helping children with ADHD, dyslexia, and other neurodivergent learning profiles succeed academically and personally.
Aly began her career as a teacher and reading specialist for Broward County Public Schools, where she spent a decade witnessing firsthand how traditional educational approaches consistently failed students with learning differences.
Drawing on her background in psychology and sociology, Aly founded The Learning Lab to fill that gap — providing individualized, whole-child learning environments where kids with dyslexia and ADHD are not just accommodated, but truly set up to thrive. She came to us wanting to expand her reach and establish The Learning Lab as a trusted, expert voice in the neurodivergent education space.
THE CHALLENGE
The conversation around dyslexia and neurodivergent learning has grown significantly in recent years, but the space is still dominated by academic institutions and large national organizations. For an independent tutoring center owner, even one with Aly’s depth of experience and genuine results breaking through to a mainstream media audience requires a compelling hook, the right platform, and expert positioning that elevates her voice above the noise. Aly needed a placement that would lend her the credibility and visibility to grow her reach, attract new families, and pursue the partnerships that would allow The Learning Lab to expand its impact.
OUR APPROACH
We identified PBS, specifically WUCF’s A World of Difference, as the ideal platform for Aly. The show is specifically dedicated to covering neurodiversity, learning differences, and educational innovation, making it a perfect alignment with both her expertise and her mission. The Ask the Experts panel format gave Aly the opportunity to speak directly to the science and practice of supporting neurodivergent readers exactly the conversation she has been having with families and educators for over a decade.
OUR APPROACH INCLUDED
Expert Positioning — We positioned Aly as a practitioner with rare dual credibility: a former public school reading specialist with 10 years in Broward County schools and a hands-on founder actively working with dyslexic and ADHD children every day. This combination of classroom experience and entrepreneurial impact made her a compelling and authentic voice for the panel.
Mission-Aligned Pitch — We built the pitch around the core message Aly lives every day: that traditional education falls short for neurodivergent learners, and that individualized, science-backed approaches can transform outcomes for children with dyslexia and ADHD. This aligned directly with the episode’s focus on the science of reading and its implications for neurodivergent students.
PBS / WUCF Placement — We secured Aly’s placement on the Ask the Experts panel of A World of Difference, a WUCF PBS original series. The episode, “The Science of Reading,” also featured Shefa School and neurodiversity advocate Alix Generous, placing Aly alongside credible, mission-driven voices in the space.
Segment Coordination — We supported Aly through the full booking and preparation process, ensuring her insights were clearly framed, her story was compelling on camera, and her participation reflected the depth and passion she brings to her work with children every day.
OUTCOMES & KEY RESULTS
PBS Television Placement Secured — Aly appeared as an expert panelist on PBS one of the most trusted and widely respected media brands in the country giving The Learning Lab a level of credibility that few independent tutoring centers can claim.
Ask the Experts Panel Feature — Aly was included in the dedicated Ask the Experts segment of a 26-minute episode alongside other recognized voices in neurodiversity and education, elevating her standing as a go-to authority in the field.
National & Local Audience Reach — The episode streams on PBS.org, the free PBS App, and across major platforms including Apple TV, Roku, Amazon Fire TV, and Samsung Smart TV giving Aly’s message an ongoing, nationally accessible platform beyond the original air date.
Expanded Name Recognition — The PBS placement introduced Aly and The Learning Lab to parents, educators, and advocates across the country who are actively searching for answers on dyslexia, ADHD, and neurodivergent learning exactly the audience she most wants to reach.
Lasting Media Credential — A PBS appearance is a permanent, high-trust asset that Aly can leverage across The Learning Lab’s website, social channels, and partnership outreach strengthening every future conversation with families, schools, and potential collaborators.
Positioned for Partnership Growth — The visibility and credibility gained through this placement directly supports Aly’s mission to pursue partnerships that expand The Learning Lab’s reach and create lasting change for children with learning differences.
ABOUT ALYSON YOUNG & THE LEARNING LAB
Alyson Young is the founder of The Learning Lab, a tutoring center specializing in individualized academic support for children with dyslexia, ADHD, and other learning differences. A former Broward County reading specialist with a background in psychology and sociology, Aly built The Learning Lab on the belief that learning is a whole-child experience — one that involves the heart, body, and mind. Programs are offered one-on-one or in small group settings, tailored to each child’s unique needs, and designed to give kids the tools to take charge of their own learning.